For those who use Google AdWords to promote their website, WuBook provides a tool that allows you to monitor conversions: from site visits received by AdWords to direct bookings made through the Online Reception WuBook.
☞ Docs: Online Reception - WuBook
In this way you can control the profit obtained from the investment spent on the Google AdWords campaign.
☞ Docs: Increase direct bookings!
The WuBook plugin is the same used for Google Analytics.
☞ Docs: Google Analytics
To proceed, you must have a Google AdWords profile and activate a conversion action on it.
Google assigns an identification number: google_conversion_id. Just insert this number in the WuBook plugin.
Below you can read our technical documentation:
The assistance concerning all the procedures related to the activation of the AdWords campaign and the conversion action generation should not be requested to WuBook. A lot of information is available directly on the Google support website.
＠ Web: Google Ads Help
Once the plugin is configured, you will need to wait at least 24 hours before Google starts tracking conversions.