As well as Google Analytics, Facebook provides a tool to monitor the outcome of your online sales.
☞ Docs: Google Analytics
WuBook can send to Facebook the data related to the access and navigation on your online reception, as well as the result of reservations made from your site. This happens through calls made during the navigation of users on your WuBook Booking Engine. These "calls" send data to Facebook to keep track and make the necessary analysis.
You need a Business Manager profile on Facebook. Through this profile, you can get your Pixel ID. You have to insert this code in our WuBook plugin for WuBook to send data. In this way, Facebook will recognize that these data are related to your profile.
＠ Web: Il tuo Pixel ID