Metasearchs are online price comparators, i.e. platforms that collect the prices and availability of the properties on sale and compare them with each other. In this way, the guest can compare the offers and choose whether to book through OTAs or through the property's own website, according to his needs and preferences.
Metasearch and OTAs are therefore two completely different tools. Specifically, Metasearch allows OTAs and hoteliers alike to have a new distribution and marketing channel online.
Furthermore, Metasearch differs from OTAs in the matter of commissions. Metasearch commissions are generally calculated on the basis of clicks and visits received.
☞ Docs: What is an OTA?
Thanks to the listing of all results in a single page, the Metasearch plays a fundamental role for the traveller, simplifying the comparison and helping him in his final choice.
WuBook offers the possibility to activate three Metasearch: Google, Trivago and TripAdvisor.
1. Google
Google Hotel Ads is the search engine hotels of Google and allows you to show the profile of your property on different Google media. WuBook is an authorized Google Partner and allows you to activate your Google Hotel Ads campaign directly from WooDoo.
Google is available both in WooDoo and in ZaK, you can find more information in the following documentation:
☞ Docs: WooDoo - Metasearch: Google Hotel Ads (Google Commission Program)
☞ Docs: ZaK - Google Channel
2. Trivago
Trivago is one of the most important Metasearchs and allows you to promote the prices and offers of your direct sales.
Trivago is available in both WooDoo and ZaK, you can find more information in the specific documentations:
☞ Docs: ZaK - Trivago©
☞ Docs: WooDoo - Metasearch: Trivago©
3. TripAdvisor
Tripadvisor is also among the best known Metasearch. It collects feedback from guests and offers a convenient price comparison service.
The TripAdvisor Metasearch is currently available in WooDoo, you can find more information in the following documentation:
☞ Docs: WooDoo - Metasearch: TripAdvisor
Increasing reservations thanks to Metasearch
Metasearch is an essential and efficient tool for increasing reservations, especially direct ones. To make this happen, here are our tips:
- Use a good Booking Engine, which allows you to simplify your direct sales and create discounts and promotions for every occasion. Guests will then be able to find the best price on the Metasearch and choose to book on your site rather than the OTAs!
☞ Docs: ZaK - Booking Engine
- Keep an eye on each guest review to understand how you can improve and respond to any negative comments.
- Use a Channel Manager that synchronizes prices, restrictions and availability for all your OTAs, simplifying your work and avoiding human errors!
☞ Docs: ZaK - Channel Manager
WuBook offers all this in a single platform, from which you can manage everything conveniently! Try it for free from the link below: